Go To Market
The whole growth engine as one hire — content in your voice every day, marketing across every channel that fits, outbound that runs itself, partnerships that share your customer, and one honest weekly number that says what is working.
More than a marketer, more than an SDR. Your Righthand owns your company's growth engine on your behalf. Content, marketing, outbound, and partnerships are not four departments; they are four intakes for one pipeline, and it sees the whole thing — what goes out, who it reaches, who replies, who buys, and why. It starts with questions and then runs on its own, bringing you verdicts instead of drafts, the post you already said on a call today, the pre-mortem nobody asked for, and every Friday the number with the delta, the cause, and the one thing to do about it.
What's in the pack.
45 skills, installed together — your Righthand arrives already equipped for the job.
Writing
Write prose across audiences & formats (blogs, LinkedIn, email, landing-page copy, memo). Also use when your user wants to define, refine, or teach you their writing style.
- Gtm
Marketing
Marketing strategy and execution across positioning, pricing, content, social, lead generation, paid acquisition, launches, and organic growth. Use when the user asks how to position the product against competitors, what to charge, what content strategy would work, how to design a LinkedIn or Twitter growth playbook, how to create a lead magnet, how to plan a launch, how to capitalize on a news cycle, or how to set up paid ads. Covers both strategic planning (problems to solve first, value articulation) and tactical execution (copywriting briefs, landing-page structure, audience targeting, campaign optimization). For organic search specifically see `seo`; for conversion-rate optimization of marketing surfaces see `cro`; for LinkedIn-specific outbound see `linkedin`; for competitor positioning research see `competitor-intelligence`; for general writing craft see `writing`.
- Communications
Sending Communications
Use whenever you need to send an outbound SMS, email, Slack message, or voice call from your own number/address. Your final response text is internal logging only — the ONLY way to talk to the outside world is the agent CLI.
- Productivity
Working With Documents
Anything to do with document files — sending them, receiving them, creating them from scratch, reading or extracting data from them, or editing them. Use when: (1) someone has attached a file to an email/SMS/Slack message and you need to download it with `agent download` to read or analyze its contents; (2) you're sending an email or MMS and need to attach a file (`agent email send --attachment …`, `agent sms send --media …`); (3) you've been asked to create a new spreadsheet, slide deck, PDF, business report, or proposal; (4) you need to extract text, tables, or data from a PDF or Excel file, or do spreadsheet work (formulas, pivots, charts); (5) you're editing existing document files (merging PDFs, OCR, password-protecting, format conversion). Covers PDFs, Excel/CSV, PowerPoint, general business documents, and attachment handling end-to-end. For documents that live inside Notion or Linear specifically, use `working-with-notion` or `working-with-linear` instead.
- Calendar And Meetings
Working With Calendar
Manages a USER's connected Google Calendar or Outlook calendar via `agent connection tool-exec`. Use when the user delegates calendar work to you on THEIR account — checking their availability, scheduling meetings on their schedule, accepting/declining invites for them, coordinating attendees across timezones, or auditing their calendar for conflicts. Applies the same scheduling, etiquette, and timezone wisdom as `my-calendar` but executed against the user's connected calendar instead of your own. The calendar belongs to THEM, not to you. For your own calendar (the one the Righthand uses `agent calendar` against directly), use `my-calendar` instead.
- Email And Comms
Working With Email
Operates on a USER's connected Gmail or Outlook account via `agent connection tool-exec` — drafting messages from their address, reading and searching their threads, and triaging incoming replies in their mailbox. Use when the user delegates email work to you on THEIR account: composing outreach from their address, responding to messages in their inbox, classifying replies to a campaign they're running, or organizing their inbox (search, label, archive). The mailbox belongs to THEM, not to you. For the Righthand's own inbox (using `agent email` directly), use `my-email` instead.
- Research
Searching The Web
Use when you need up-to-date facts, news, or external verification beyond the knowledge graph.
- Gtm
Weekly Gtm Report
Generate the weekly GTM performance report. Pull metrics from email platforms, CRM, and LinkedIn. Compile hypothesis leaderboard, pipeline health, content performance, and Righthand SDR metrics. Use when the user wants a "weekly report," "GTM metrics," "hypothesis performance," "pipeline review," or "Friday analysis."
- Sales
Sales Pipeline Analytics
Systematic approach to tracking, analyzing, and reporting on sales performance.
Onboarding Writing Style
Interview the user to create or refine an AI writing style guide. Use when the writing skill has no real style guide, when the user says "learn my voice" or "this does not sound like me", or when writing feedback should be turned into durable voice guidance.
- Writing
Editorial Calendar
Use when planning, filling, or maintaining your manager's publishing calendar — the slot format, the daily harvest of what they already said today, the weekly forward fill, and the content library where every drafted and published piece is recorded.
- Gtm
Linkedin
Handles LinkedIn-based lead generation, prospecting, and engagement across three end-to-end pipelines: scraping LinkedIn post engagers and loading them into cold-email campaigns (Phantombuster + Apollo + Instantly), scaling personalized comment replies with browser automation, and structured multi-touch outreach via connection requests, sequenced messaging, and InMails. Use when the Righthand needs to load LinkedIn warm-prospect lists into email campaigns, run comment engagement at scale (replying to a competitor's post commenters with a lead magnet), or run a multi-touch LinkedIn outreach sequence. For broader marketing strategy see `marketing`; for general (non-LinkedIn) social posting see `marketing/Reference/social.md`; for prospect enrichment see `prospect-research-automation`; for outbound sequencing strategy see `hypothesis-driven-outbound`.
- Marketing
Content Performance
Use when judging what published content actually produced — scoring pieces and formats by pipeline (replies, DMs, meetings, signups) versus applause (likes, impressions), attributing meetings to pieces honestly, and ending every review with one double-down and one kill.
- Video Editing
Cut Video
Tightens a long-form video recording aggressively — removes silences, filler words, hedges, false starts, and full-line retakes while preserving laughs and comedic pauses. Cuts are driven by Montreal Forced Aligner (MFA) word boundaries (auto-installs on first run), not raw Whisper timestamps, then ground-truthed with isolated-window re-transcription before rendering. Use when the user provides a video and asks to cut it, tighten it, remove silences, strip ums, clean it up, or make it shorter without losing the good parts. Outputs a cleaned MP4; does not add zooms, captions, b-roll, or upload anywhere.
- Video Editing
Color Correct
Grade a video file with the Righthand acting as the colorist — it extracts frames and looks at them, diagnoses casts/exposure/saturation, authors a readable ffmpeg grade, previews side-by-side, iterates, and renders non-destructively. Ships nine named looks (Golden Hour, Honey, Linen, Super 8, Oat Milk, Espresso, Velvet, Popsicle, Terracotta) reverse-engineered from creators with great color, each also available as a .cube LUT. Use when the user says "color correct this", "make this look good", "apply Oat Milk to this clip", "show me all the looks on this video", or "make my footage look like [creator]" (Steal mode fits a new look from a reference channel). Always starts by showing a menu — a contact sheet of all nine looks rendered on the user's own footage — before applying anything; a requested look or AI recommendation is marked on the sheet for confirmation.
- Video Editing
B-Roll Finder
Sources and places b-roll for a video edit: classifies each moment of a talking-head transcript, scopes the search to trusted/authoritative sources, returns vetted candidates, and places clips anchored on the spoken word. Use when the user says "find b-roll", "source clips for this edit", or wants footage, receipts (tweets/headlines), screenshots, or motion graphics to lay over a talking-head video. Covers taste-profile onboarding, candidate scoring, sub-pixel Ken Burns for stills, and full cutaway rendering with self-verification.
- Video Editing
Clipify
Turns long videos into social-ready short clips: finds the funniest or most clip-worthy moments via a Whisper transcript, cuts them as standalone clips, optionally reformats 16:9 to 9:16 vertical (hard-cut pan that follows the active speaker, or split-screen with both faces), and burns opus-style word-by-word captions. Use when the user mentions "clipify," "cut clips from this video," "make shorts from this," "find funny moments," "reframe to 9:16," "vertical clips," or provides a video file and wants social-ready cuts for TikTok, Reels, YouTube Shorts, or LinkedIn. Runs entirely locally with ffmpeg, whisper, and python3 — no cloud video APIs. Built for talking-head dialogue (interviews, podcasts, two-person setups).
- Gtm
Seo
SEO strategy across site audits, content production, schema markup, and programmatic content generation. Use when the user requests an SEO audit (crawlability, technical issues, on-page optimization), plans a content cluster around target keywords, adds schema/structured data to enable rich results, or builds programmatic SEO pages from a dataset or template. References Google Search Console, PageSpeed Insights, keyword tools (Keywords Everywhere, Ahrefs, SEMrush), and schema validators. For overall GTM strategy see `marketing`; for conversion of organic-traffic pages see `cro`; for competitor comparison pages targeting SEO see `competitor-intelligence`.
- Marketing
Customer Stories
Use when capturing customer proof for your manager — spotting moments of delight in email and calls, asking for the quote in the same thread, drafting before-and-after stories in a fixed format, running approvals, and filing finished stories where pages, sequences, and posts can pull from them.
- Writing
Ghostwriting Team Voices
Use when getting teammates other than your manager published — interviewing them briefly, ghostwriting in their own distinct voice, securing their sign-off before anything carries their name — and when writing in the company voice for surfaces with no byline.
- Writing
Education Content
Use when building the learning layer around a product — course lessons, docs, guides, playbooks, a template library — or sales enablement pieces (one-pager, objection guide, comparison page, demo script), sequencing them from first win to mastery and measuring them against the signup-to-power-user funnel.
- Marketing
Voice of Customer
Use when listening to customers on behalf of your manager — keeping the running record of what buyers actually say across calls, support, reviews, social, and churn, spotting the objections that recur and the narrative shifts, and delivering each finding pre-digested with a draft attached.
- Research
Prospect Research Automation
Complete research workflow for BDRs to gather intelligence before outreach.
- Gtm
Hypothesis Driven Outbound
Run hypothesis-driven outbound campaigns end-to-end. Create targeting hypotheses, build lead lists in Clay, sync to CRM via Hypothesis Engine, load into email sequences, and track performance per hypothesis. Use when the user wants to "create a new outbound hypothesis," "build a lead list," "sync leads to Attio," "launch a new campaign," or "test a new segment."
- Research
Lead Qualification Engine
Systematic framework for qualifying inbound leads and determining priority.
- Sales
Email Sequence Builder
Proven email sequences and templates for B2B outbound campaigns.
- Gtm
Crm Booking Sync
Sync booking tool events to CRM automatically. When a discovery call or meeting is booked, automatically create or update a contact and deal in the CRM. Use when the user wants to "sync bookings to CRM," "connect Cal.com to HubSpot," "auto-create deals from meetings," "sync Calendly to Salesforce," or "automate meeting-to-deal creation."
- Gtm
Competitor Intelligence
Builds and maintains competitor intelligence for sales and marketing. Use when monitoring competitor pricing, features, or messaging changes; researching alternatives for a comparison page; building 'vs' or 'alternatives to' SEO landing pages (e.g. 'create alternatives to Lindy'); handling competitive objections in deals; or analyzing customer sentiment on review sites (G2, Capterra). Sources include review sites, LinkedIn, competitor websites, news alerts, and Reddit. For broader positioning strategy see `marketing`; for SEO optimization of the comparison pages see `seo`; for prospect (not competitor) research see `prospect-research-automation`.
- Calendar And Meetings
Generating Meeting Prep
Proactively prepares meeting briefings by combining calendar review with participant research. Only activate when reminded — not spontaneously.
- Sales
GTM Learning Loop
Use when logging a no from outbound (an objection, a decline, a lost deal, an unsubscribe, a partner pass) or when reading a month of nos together to tighten the ICP, change the messaging, and stage a positioning implication.
- Marketing
Marketing Analytics
Use when auditing marketing tracking, writing the weekly marketing report, or deciding whether a channel number is measured, inferred, or unknown — keeping the marketing stack honest so every other marketing decision rests on a real number.
- Gtm
Cro
Conversion-rate optimization for web funnel surfaces — diagnosing and fixing low-performing forms, pages, paywalls, popups, and signup flows. Use when the user asks 'lift form completion rate', 'improve page conversion', 'design paywall messaging', 'reduce popup abandonment', 'diagnose signup friction', or wants to design an A/B test on any of these surfaces. Covers field reduction, CTA hierarchy, trust signals, mobile UX, and A/B-test design. For overall marketing strategy see `marketing`; for organic traffic to those pages see `seo`; for landing-page production (rather than optimization) see `marketing/Reference/landing-pages.md`.
- Marketing
Launch Playbook
Use when planning or running a launch or campaign for your manager — the launch plan with a date, a promise, a touch sequence, and an owner per asset, the pre-mortem five days out, the owner nudges, the Friday rule, and the post-mortem a week after.
- Marketing
Reviews and Proof
Use when capturing customer proof (quotes, before-and-afters, screenshots), asking for reviews and testimonials at the moment of delight, responding to reviews on G2, Capterra, app marketplaces and category directories, and tracking which proof is approved for which use.
- Marketing
Lifecycle Email
Use when mapping, measuring, or improving the emails a person receives after they sign up — welcome, activation, nurture, win-back, expansion, renewal — including trigger design, the one-message-a-week improvement loop, and deliverability checks on the sending domain and list.
- Marketing
Paid Acquisition
Use when planning, reading, or adjusting paid acquisition for your manager — search, social, retargeting, and newsletter or podcast sponsorships run against a cost-per-qualified-lead target, with a weekly read, a kill rule, and creative rotated before it fatigues.
- Marketing
UGC and Creator Marketing
Use when briefing, sourcing, reviewing, paying, or measuring creators and UGC, or when evaluating an influencer or industry-voice deal such as a sponsored mention, an honest review, or a co-created piece.
- Marketing
Community and Referrals
Use when tending the community around a product (Slack, Discord, forum, user group, advisory board), running an ambassador program, or designing and reporting on a referral program — reading community health, elevating members, turning fans into content and referrals, and keeping the referral numbers honest.
- Marketing
Events Marketing
Use when planning, running, or following up on events (dinners, booths, workshops, talks, webinars) as pipeline, or when evaluating out-of-home and direct-mail placements — the concentration test, brand-play measurement, and the before/during/after checklist every event must pass.
- Marketing
Press and PR
Use when pitching journalists, newsletters, or analysts, building a data story from the company's own numbers, maintaining the press map, or responding to a live story or crisis on your manager's behalf.
- Operations
GTM Operations
Use when running the go-to-market operation for your manager — keeping one calendar of everything going out, resolving collisions a week ahead, batching the decisions only they can make into a single message with drafts, and making sure every launch, campaign, and sequence finishes with a verdict.
- Sales
Partnership Strategy
Use when deciding whether a partnership should exist at all — running the shared-customer test, writing the one-line value exchange before the first call, picking one of the four shapes (integration, channel, referral, co-marketing) with its metric and review date, and declining the rest politely.
- Sales
Partner Management
Use when keeping your manager's partners warm — maintaining per-partner files in Knowledge/People/, sending each partner something useful every month, catching partners who have gone silent, and running the quarterly portfolio review that decides who to invest in, hold, or let go gracefully.
- Knowledge
Relationship Tracking
Use when maintaining relationship memory for your manager — per-person files in Knowledge/People/, milestone and birthday tracking, judging when a relationship needs outreach, and weaving intros that come with the reason attached.
- Sales
Partner Deal Tracking
Use when tracking deals, referrals, and affiliate payouts that carry a partner's name — keeping the attribution ledger in Knowledge/Organizations/partner-deals.md honest, computing what is owed under each partner's terms, and writing the report-back note that tells a partner what their referrals became.
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