This is one skill of many.
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Gtm
Seo
SEO strategy across site audits, content production, schema markup, and programmatic content generation. Use when the user requests an SEO audit (crawlability, technical issues, on-page optimization), plans a content cluster around target keywords, adds schema/structured data to enable rich results, or builds programmatic SEO pages from a dataset or template. References Google Search Console, PageSpeed Insights, keyword tools (Keywords Everywhere, Ahrefs, SEMrush), and schema validators. For overall GTM strategy see `marketing`; for conversion of organic-traffic pages see `cro`; for competitor comparison pages targeting SEO see `competitor-intelligence`.
Part of these packs.
Skills travel in packs — pick one and your Righthand arrives already equipped with everything the job needs.
- 15 skills
Content
Everything the company says, in a voice people trust — the manager's posts and articles first, then the team's voices, customer stories, courses, video, and the repurposing that turns one idea into a week of content, adopted as one.
- 8 skills
Content & Communications
Writing, marketing, LinkedIn, SEO, and conversion — publish consistently in your own voice.
- 45 skills
Go To Market
The whole growth engine as one hire — content in your voice every day, marketing across every channel that fits, outbound that runs itself, partnerships that share your customer, and one honest weekly number that says what is working.
- 2 skills
Long-Form and Guest Content
The long-form layer. Guides, essays, and teardowns written in your manager's voice, published on the site when compounding matters and on other people's sites when reach does, plus the newsletter no algorithm can take away.
- 17 skills
Marketing
Positioning, demand, and the full channel menu — website and search, paid, creators and community, events and press, lifecycle email, launches, proof, and the analytics that say which of them actually earned the pipeline, adopted as one.
- 1 skill
Organic Search
The compounding channel. A short list of moment-of-need queries, pages that actually answer them, technical debt fixed before it hides good pages, and a monthly sprint that reports rank and traffic deltas only.
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