Marketing
Positioning, demand, and the full channel menu — website and search, paid, creators and community, events and press, lifecycle email, launches, proof, and the analytics that say which of them actually earned the pipeline, adopted as one.
A whole marketing team in one hire. Your Righthand keeps positioning as a living artifact and every surface consistent with it, runs the website as a conversion instrument, builds organic search, and works the channels that fit your company — paid, creators and UGC, community and referrals, events and out-of-home, press, lifecycle email — each as a measured experiment with a kill rule. Launches get a pre-mortem and a post-mortem. Proof gets captured at the moment of delight. Every Friday you get the honest number, measured versus inferred, and one experiment for next week.
What's in the pack.
17 skills, installed together — your Righthand arrives already equipped for the job.
- Gtm
Marketing
Marketing strategy and execution across positioning, pricing, content, social, lead generation, paid acquisition, launches, and organic growth. Use when the user asks how to position the product against competitors, what to charge, what content strategy would work, how to design a LinkedIn or Twitter growth playbook, how to create a lead magnet, how to plan a launch, how to capitalize on a news cycle, or how to set up paid ads. Covers both strategic planning (problems to solve first, value articulation) and tactical execution (copywriting briefs, landing-page structure, audience targeting, campaign optimization). For organic search specifically see `seo`; for conversion-rate optimization of marketing surfaces see `cro`; for LinkedIn-specific outbound see `linkedin`; for competitor positioning research see `competitor-intelligence`; for general writing craft see `writing`.
- Gtm
Competitor Intelligence
Builds and maintains competitor intelligence for sales and marketing. Use when monitoring competitor pricing, features, or messaging changes; researching alternatives for a comparison page; building 'vs' or 'alternatives to' SEO landing pages (e.g. 'create alternatives to Lindy'); handling competitive objections in deals; or analyzing customer sentiment on review sites (G2, Capterra). Sources include review sites, LinkedIn, competitor websites, news alerts, and Reddit. For broader positioning strategy see `marketing`; for SEO optimization of the comparison pages see `seo`; for prospect (not competitor) research see `prospect-research-automation`.
- Marketing
Marketing Analytics
Use when auditing marketing tracking, writing the weekly marketing report, or deciding whether a channel number is measured, inferred, or unknown — keeping the marketing stack honest so every other marketing decision rests on a real number.
- Gtm
Weekly Gtm Report
Generate the weekly GTM performance report. Pull metrics from email platforms, CRM, and LinkedIn. Compile hypothesis leaderboard, pipeline health, content performance, and Righthand SDR metrics. Use when the user wants a "weekly report," "GTM metrics," "hypothesis performance," "pipeline review," or "Friday analysis."
- Gtm
Cro
Conversion-rate optimization for web funnel surfaces — diagnosing and fixing low-performing forms, pages, paywalls, popups, and signup flows. Use when the user asks 'lift form completion rate', 'improve page conversion', 'design paywall messaging', 'reduce popup abandonment', 'diagnose signup friction', or wants to design an A/B test on any of these surfaces. Covers field reduction, CTA hierarchy, trust signals, mobile UX, and A/B-test design. For overall marketing strategy see `marketing`; for organic traffic to those pages see `seo`; for landing-page production (rather than optimization) see `marketing/Reference/landing-pages.md`.
- Gtm
Seo
SEO strategy across site audits, content production, schema markup, and programmatic content generation. Use when the user requests an SEO audit (crawlability, technical issues, on-page optimization), plans a content cluster around target keywords, adds schema/structured data to enable rich results, or builds programmatic SEO pages from a dataset or template. References Google Search Console, PageSpeed Insights, keyword tools (Keywords Everywhere, Ahrefs, SEMrush), and schema validators. For overall GTM strategy see `marketing`; for conversion of organic-traffic pages see `cro`; for competitor comparison pages targeting SEO see `competitor-intelligence`.
- Marketing
Launch Playbook
Use when planning or running a launch or campaign for your manager — the launch plan with a date, a promise, a touch sequence, and an owner per asset, the pre-mortem five days out, the owner nudges, the Friday rule, and the post-mortem a week after.
- Marketing
Reviews and Proof
Use when capturing customer proof (quotes, before-and-afters, screenshots), asking for reviews and testimonials at the moment of delight, responding to reviews on G2, Capterra, app marketplaces and category directories, and tracking which proof is approved for which use.
- Communications
Sending Communications
Use whenever you need to send an outbound SMS, email, Slack message, or voice call from your own number/address. Your final response text is internal logging only — the ONLY way to talk to the outside world is the agent CLI.
- Marketing
Lifecycle Email
Use when mapping, measuring, or improving the emails a person receives after they sign up — welcome, activation, nurture, win-back, expansion, renewal — including trigger design, the one-message-a-week improvement loop, and deliverability checks on the sending domain and list.
- Sales
Email Sequence Builder
Proven email sequences and templates for B2B outbound campaigns.
- Marketing
Paid Acquisition
Use when planning, reading, or adjusting paid acquisition for your manager — search, social, retargeting, and newsletter or podcast sponsorships run against a cost-per-qualified-lead target, with a weekly read, a kill rule, and creative rotated before it fatigues.
- Marketing
UGC and Creator Marketing
Use when briefing, sourcing, reviewing, paying, or measuring creators and UGC, or when evaluating an influencer or industry-voice deal such as a sponsored mention, an honest review, or a co-created piece.
- Marketing
Community and Referrals
Use when tending the community around a product (Slack, Discord, forum, user group, advisory board), running an ambassador program, or designing and reporting on a referral program — reading community health, elevating members, turning fans into content and referrals, and keeping the referral numbers honest.
- Marketing
Events Marketing
Use when planning, running, or following up on events (dinners, booths, workshops, talks, webinars) as pipeline, or when evaluating out-of-home and direct-mail placements — the concentration test, brand-play measurement, and the before/during/after checklist every event must pass.
- Calendar And Meetings
Working With Calendar
Manages a USER's connected Google Calendar or Outlook calendar via `agent connection tool-exec`. Use when the user delegates calendar work to you on THEIR account — checking their availability, scheduling meetings on their schedule, accepting/declining invites for them, coordinating attendees across timezones, or auditing their calendar for conflicts. Applies the same scheduling, etiquette, and timezone wisdom as `my-calendar` but executed against the user's connected calendar instead of your own. The calendar belongs to THEM, not to you. For your own calendar (the one the Righthand uses `agent calendar` against directly), use `my-calendar` instead.
- Marketing
Press and PR
Use when pitching journalists, newsletters, or analysts, building a data story from the company's own numbers, maintaining the press map, or responding to a live story or crisis on your manager's behalf.
Hire a Righthand
ready for this job.
Pick Marketing at signup and your Righthand shows up with every skill in the pack already installed.