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Gtm
Marketing
Marketing strategy and execution across positioning, pricing, content, social, lead generation, paid acquisition, launches, and organic growth. Use when the user asks how to position the product against competitors, what to charge, what content strategy would work, how to design a LinkedIn or Twitter growth playbook, how to create a lead magnet, how to plan a launch, how to capitalize on a news cycle, or how to set up paid ads. Covers both strategic planning (problems to solve first, value articulation) and tactical execution (copywriting briefs, landing-page structure, audience targeting, campaign optimization). For organic search specifically see `seo`; for conversion-rate optimization of marketing surfaces see `cro`; for LinkedIn-specific outbound see `linkedin`; for competitor positioning research see `competitor-intelligence`; for general writing craft see `writing`.
Part of these packs.
Skills travel in packs — pick one and your Righthand arrives already equipped with everything the job needs.
- 2 skills
Campaigns and Launches
Every launch and campaign run as a project that finishes, with the pre-mortem written before the date, the asset owners nudged on time, and the verdict written a week after.
- 2 skills
Co-Marketing
Partner-facing content that borrows audiences honestly. Every active partner has one co-marketing piece in motion, pitched from their side, with dates and owners on both sides.
- 8 skills
Content & Communications
Writing, marketing, LinkedIn, SEO, and conversion — publish consistently in your own voice.
- 2 skills
Creator and UGC Marketing
Creators and industry voices as a channel. Briefs written, creators sourced and paid fairly, every piece reviewed against the brief and measured, and a bench that gets better every month.
- 45 skills
Go To Market
The whole growth engine as one hire — content in your voice every day, marketing across every channel that fits, outbound that runs itself, partnerships that share your customer, and one honest weekly number that says what is working.
- 17 skills
Marketing
Positioning, demand, and the full channel menu — website and search, paid, creators and community, events and press, lifecycle email, launches, proof, and the analytics that say which of them actually earned the pipeline, adopted as one.
- 2 skills
Paid Acquisition
Paid search, social, retargeting, and sponsorships run as a disciplined experiment with a cost-per-qualified-lead target per channel, a weekly read, and a kill rule that is honored.
- 10 skills
Partnerships
Partner sourcing by the shared-customer test, outreach run as a pipeline, co-marketing written from the partner's side, a warm cadence with every active partner, and honest tracking of every referral and payout, adopted as one.
- 2 skills
Positioning and Messaging
Positioning as a living artifact, rewritten when customers describe the product differently than the website does, and every customer-facing surface kept consistent with it.
- 2 skills
Website and Landing Pages
The conversion layer. Every page gets judged by what it earns, one deliberate test runs at a time per surface, and pages that stop earning get killed or rewritten instead of quietly rotting.
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