Campaigns and Launches
Every launch and campaign run as a project that finishes, with the pre-mortem written before the date, the asset owners nudged on time, and the verdict written a week after.
Your Righthand turns launches and campaigns into projects with edges. It keeps one calendar of everything landing, and for each entry it writes the pre-mortem nobody asked for five days out, chases the people who own each asset before the deadline slips, and writes the post-mortem a week after so the next launch starts smarter. It also tells you when something is about to land on a Friday and asks why.
What's in the pack.
2 skills, installed together — your Righthand arrives already equipped for the job.
- Marketing
Launch Playbook
Use when planning or running a launch or campaign for your manager — the launch plan with a date, a promise, a touch sequence, and an owner per asset, the pre-mortem five days out, the owner nudges, the Friday rule, and the post-mortem a week after.
- Gtm
Marketing
Marketing strategy and execution across positioning, pricing, content, social, lead generation, paid acquisition, launches, and organic growth. Use when the user asks how to position the product against competitors, what to charge, what content strategy would work, how to design a LinkedIn or Twitter growth playbook, how to create a lead magnet, how to plan a launch, how to capitalize on a news cycle, or how to set up paid ads. Covers both strategic planning (problems to solve first, value articulation) and tactical execution (copywriting briefs, landing-page structure, audience targeting, campaign optimization). For organic search specifically see `seo`; for conversion-rate optimization of marketing surfaces see `cro`; for LinkedIn-specific outbound see `linkedin`; for competitor positioning research see `competitor-intelligence`; for general writing craft see `writing`.
Hire a Righthand
ready for this job.
Pick Campaigns and Launches at signup and your Righthand shows up with every skill in the pack already installed.