Partnerships
Partner sourcing by the shared-customer test, outreach run as a pipeline, co-marketing written from the partner's side, a warm cadence with every active partner, and honest tracking of every referral and payout, adopted as one.
Partnerships that exist for a reason. Your Righthand maps the tools, communities, advisors, and creators your customers already trust, says no to the logo swaps and the strategic conversations with no customer in them, writes the one-line value exchange before the first call, runs partner outreach as a pipeline with stages and next steps, gives each partner something useful every month, and tells them what their referrals turned into so they send more. The people who opened the door early stay remembered long after you need them.
What's in the pack.
10 skills, installed together — your Righthand arrives already equipped for the job.
- Communications
Sending Communications
Use whenever you need to send an outbound SMS, email, Slack message, or voice call from your own number/address. Your final response text is internal logging only — the ONLY way to talk to the outside world is the agent CLI.
- Sales
Partnership Strategy
Use when deciding whether a partnership should exist at all — running the shared-customer test, writing the one-line value exchange before the first call, picking one of the four shapes (integration, channel, referral, co-marketing) with its metric and review date, and declining the rest politely.
- Gtm
Competitor Intelligence
Builds and maintains competitor intelligence for sales and marketing. Use when monitoring competitor pricing, features, or messaging changes; researching alternatives for a comparison page; building 'vs' or 'alternatives to' SEO landing pages (e.g. 'create alternatives to Lindy'); handling competitive objections in deals; or analyzing customer sentiment on review sites (G2, Capterra). Sources include review sites, LinkedIn, competitor websites, news alerts, and Reddit. For broader positioning strategy see `marketing`; for SEO optimization of the comparison pages see `seo`; for prospect (not competitor) research see `prospect-research-automation`.
- Sales
Partner Management
Use when keeping your manager's partners warm — maintaining per-partner files in Knowledge/People/, sending each partner something useful every month, catching partners who have gone silent, and running the quarterly portfolio review that decides who to invest in, hold, or let go gracefully.
- Knowledge
Relationship Tracking
Use when maintaining relationship memory for your manager — per-person files in Knowledge/People/, milestone and birthday tracking, judging when a relationship needs outreach, and weaving intros that come with the reason attached.
- Gtm
Linkedin
Handles LinkedIn-based lead generation, prospecting, and engagement across three end-to-end pipelines: scraping LinkedIn post engagers and loading them into cold-email campaigns (Phantombuster + Apollo + Instantly), scaling personalized comment replies with browser automation, and structured multi-touch outreach via connection requests, sequenced messaging, and InMails. Use when the Righthand needs to load LinkedIn warm-prospect lists into email campaigns, run comment engagement at scale (replying to a competitor's post commenters with a lead magnet), or run a multi-touch LinkedIn outreach sequence. For broader marketing strategy see `marketing`; for general (non-LinkedIn) social posting see `marketing/Reference/social.md`; for prospect enrichment see `prospect-research-automation`; for outbound sequencing strategy see `hypothesis-driven-outbound`.
- Gtm
Marketing
Marketing strategy and execution across positioning, pricing, content, social, lead generation, paid acquisition, launches, and organic growth. Use when the user asks how to position the product against competitors, what to charge, what content strategy would work, how to design a LinkedIn or Twitter growth playbook, how to create a lead magnet, how to plan a launch, how to capitalize on a news cycle, or how to set up paid ads. Covers both strategic planning (problems to solve first, value articulation) and tactical execution (copywriting briefs, landing-page structure, audience targeting, campaign optimization). For organic search specifically see `seo`; for conversion-rate optimization of marketing surfaces see `cro`; for LinkedIn-specific outbound see `linkedin`; for competitor positioning research see `competitor-intelligence`; for general writing craft see `writing`.
Writing
Write prose across audiences & formats (blogs, LinkedIn, email, landing-page copy, memo). Also use when your user wants to define, refine, or teach you their writing style.
- Sales
Partner Deal Tracking
Use when tracking deals, referrals, and affiliate payouts that carry a partner's name — keeping the attribution ledger in Knowledge/Organizations/partner-deals.md honest, computing what is owed under each partner's terms, and writing the report-back note that tells a partner what their referrals became.
- Gtm
Crm Booking Sync
Sync booking tool events to CRM automatically. When a discovery call or meeting is booked, automatically create or update a contact and deal in the CRM. Use when the user wants to "sync bookings to CRM," "connect Cal.com to HubSpot," "auto-create deals from meetings," "sync Calendly to Salesforce," or "automate meeting-to-deal creation."
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