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Competitor Intelligence
Builds and maintains competitor intelligence for sales and marketing. Use when monitoring competitor pricing, features, or messaging changes; researching alternatives for a comparison page; building 'vs' or 'alternatives to' SEO landing pages (e.g. 'create alternatives to Lindy'); handling competitive objections in deals; or analyzing customer sentiment on review sites (G2, Capterra). Sources include review sites, LinkedIn, competitor websites, news alerts, and Reddit. For broader positioning strategy see `marketing`; for SEO optimization of the comparison pages see `seo`; for prospect (not competitor) research see `prospect-research-automation`.
Part of these packs.
Skills travel in packs — pick one and your Righthand arrives already equipped with everything the job needs.
- 38 skills
Chief of Staff
The judgment layer on top of the daily rhythm — briefs and reviews that say where time should go, what's at risk, and what actually matters this week.
- 45 skills
Go To Market
The whole growth engine as one hire — content in your voice every day, marketing across every channel that fits, outbound that runs itself, partnerships that share your customer, and one honest weekly number that says what is working.
- 17 skills
Marketing
Positioning, demand, and the full channel menu — website and search, paid, creators and community, events and press, lifecycle email, launches, proof, and the analytics that say which of them actually earned the pipeline, adopted as one.
- 12 skills
Outbound
The full outbound motion — ICP and trigger-based lists, sequences run as hypotheses, fast qualification, an honest CRM, prep for every sales call, and the monthly loop that turns every no into a sharper pitch, adopted as one.
- 10 skills
Partnerships
Partner sourcing by the shared-customer test, outreach run as a pipeline, co-marketing written from the partner's side, a warm cadence with every active partner, and honest tracking of every referral and payout, adopted as one.
- 2 skills
Positioning and Messaging
Positioning as a living artifact, rewritten when customers describe the product differently than the website does, and every customer-facing surface kept consistent with it.
- 8 skills
Product Manager
Feedback synthesis, buildable specs, and a roadmap that admits what's slipping — the space between what users say and what the team builds.
- 12 skills
Product Signal
The space between what users say and what the team builds. Feedback synthesized into themes, users talked to on a cadence and thanked when their issue ships, specs that surface disagreement before the code does, and a roadmap that admits what is slipping.
- 3 skills
Running Research
The research arm. Competitors, markets, and open questions get watched continuously and answered on demand, so decisions are made on current facts instead of stale impressions.
- 9 skills
Sales
A full outbound motion, from an evidence-based ICP through prospect research, sequences run as hypotheses, follow-up, and a CRM that stays true to reality.
- 28 skills
Software Development
The engineering lead and product manager a founder wishes they could afford as one hire. Code shipped through coding agents against scenarios written first, delivery always visible, users listened to and measured, the system kept healthy, launches coordinated, and a rhythm that protects maker time.
- 2 skills
Sourcing Partners
The front door of partnerships. The ecosystem your customer already trusts gets mapped, and every month five candidates are tested against one question, can each side put the other in front of a shared customer, with the weak ones declined politely.
- 5 skills
Supporting Decisions
The decision-support layer — one-pagers and strawmen before every big call, the research the manager has no time for, and an at-a-glance status view with institutional memory, adopted as one.
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