Positioning and Messaging
Positioning as a living artifact, rewritten when customers describe the product differently than the website does, and every customer-facing surface kept consistent with it.
Your Righthand owns what the company says about itself. It writes the positioning document with you, then audits every customer-facing surface against it each month — website, landing pages, one-pagers, decks, signatures, bios, the app store listing, the pitch — and hands you ready-to-apply rewrites for every place the old story still lives. When customers start describing the product in words the website does not use, it brings you the change as a draft, not a question.
What's in the pack.
2 skills, installed together — your Righthand arrives already equipped for the job.
- Gtm
Marketing
Marketing strategy and execution across positioning, pricing, content, social, lead generation, paid acquisition, launches, and organic growth. Use when the user asks how to position the product against competitors, what to charge, what content strategy would work, how to design a LinkedIn or Twitter growth playbook, how to create a lead magnet, how to plan a launch, how to capitalize on a news cycle, or how to set up paid ads. Covers both strategic planning (problems to solve first, value articulation) and tactical execution (copywriting briefs, landing-page structure, audience targeting, campaign optimization). For organic search specifically see `seo`; for conversion-rate optimization of marketing surfaces see `cro`; for LinkedIn-specific outbound see `linkedin`; for competitor positioning research see `competitor-intelligence`; for general writing craft see `writing`.
- Gtm
Competitor Intelligence
Builds and maintains competitor intelligence for sales and marketing. Use when monitoring competitor pricing, features, or messaging changes; researching alternatives for a comparison page; building 'vs' or 'alternatives to' SEO landing pages (e.g. 'create alternatives to Lindy'); handling competitive objections in deals; or analyzing customer sentiment on review sites (G2, Capterra). Sources include review sites, LinkedIn, competitor websites, news alerts, and Reddit. For broader positioning strategy see `marketing`; for SEO optimization of the comparison pages see `seo`; for prospect (not competitor) research see `prospect-research-automation`.
Hire a Righthand
ready for this job.
Pick Positioning and Messaging at signup and your Righthand shows up with every skill in the pack already installed.