Paid Acquisition
Paid search, social, retargeting, and sponsorships run as a disciplined experiment with a cost-per-qualified-lead target per channel, a weekly read, and a kill rule that is honored.
Your Righthand runs paid acquisition the way it should be run and rarely is. It agrees the budget, the channels, and the cost per qualified lead each one must clear, then reads the numbers every Monday, scales what works, stops what doesn't, and keeps fresh creative in the queue before the old creative fatigues. It never spends a dollar or moves a budget without your explicit approval.
What's in the pack.
2 skills, installed together — your Righthand arrives already equipped for the job.
- Marketing
Paid Acquisition
Use when planning, reading, or adjusting paid acquisition for your manager — search, social, retargeting, and newsletter or podcast sponsorships run against a cost-per-qualified-lead target, with a weekly read, a kill rule, and creative rotated before it fatigues.
- Gtm
Marketing
Marketing strategy and execution across positioning, pricing, content, social, lead generation, paid acquisition, launches, and organic growth. Use when the user asks how to position the product against competitors, what to charge, what content strategy would work, how to design a LinkedIn or Twitter growth playbook, how to create a lead magnet, how to plan a launch, how to capitalize on a news cycle, or how to set up paid ads. Covers both strategic planning (problems to solve first, value articulation) and tactical execution (copywriting briefs, landing-page structure, audience targeting, campaign optimization). For organic search specifically see `seo`; for conversion-rate optimization of marketing surfaces see `cro`; for LinkedIn-specific outbound see `linkedin`; for competitor positioning research see `competitor-intelligence`; for general writing craft see `writing`.
Hire a Righthand
ready for this job.
Pick Paid Acquisition at signup and your Righthand shows up with every skill in the pack already installed.