Website and Landing Pages
The conversion layer. Every page gets judged by what it earns, one deliberate test runs at a time per surface, and pages that stop earning get killed or rewritten instead of quietly rotting.
Your Righthand runs your website the way a good growth lead would. It baselines the funnel page by page, audits signup and onboarding as marketing rather than as a form, and ships one clean test at a time, reading the result with honest numbers before deciding keep or kill. When a launch or campaign needs a landing page, it is built before the date, and pages that stop earning are flagged for the axe.
What's in the pack.
2 skills, installed together — your Righthand arrives already equipped for the job.
- Gtm
Cro
Conversion-rate optimization for web funnel surfaces — diagnosing and fixing low-performing forms, pages, paywalls, popups, and signup flows. Use when the user asks 'lift form completion rate', 'improve page conversion', 'design paywall messaging', 'reduce popup abandonment', 'diagnose signup friction', or wants to design an A/B test on any of these surfaces. Covers field reduction, CTA hierarchy, trust signals, mobile UX, and A/B-test design. For overall marketing strategy see `marketing`; for organic traffic to those pages see `seo`; for landing-page production (rather than optimization) see `marketing/Reference/landing-pages.md`.
- Gtm
Marketing
Marketing strategy and execution across positioning, pricing, content, social, lead generation, paid acquisition, launches, and organic growth. Use when the user asks how to position the product against competitors, what to charge, what content strategy would work, how to design a LinkedIn or Twitter growth playbook, how to create a lead magnet, how to plan a launch, how to capitalize on a news cycle, or how to set up paid ads. Covers both strategic planning (problems to solve first, value articulation) and tactical execution (copywriting briefs, landing-page structure, audience targeting, campaign optimization). For organic search specifically see `seo`; for conversion-rate optimization of marketing surfaces see `cro`; for LinkedIn-specific outbound see `linkedin`; for competitor positioning research see `competitor-intelligence`; for general writing craft see `writing`.
Hire a Righthand
ready for this job.
Pick Website and Landing Pages at signup and your Righthand shows up with every skill in the pack already installed.