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Gtm
Cro
Conversion-rate optimization for web funnel surfaces — diagnosing and fixing low-performing forms, pages, paywalls, popups, and signup flows. Use when the user asks 'lift form completion rate', 'improve page conversion', 'design paywall messaging', 'reduce popup abandonment', 'diagnose signup friction', or wants to design an A/B test on any of these surfaces. Covers field reduction, CTA hierarchy, trust signals, mobile UX, and A/B-test design. For overall marketing strategy see `marketing`; for organic traffic to those pages see `seo`; for landing-page production (rather than optimization) see `marketing/Reference/landing-pages.md`.
Part of these packs.
Skills travel in packs — pick one and your Righthand arrives already equipped with everything the job needs.
- 8 skills
Content & Communications
Writing, marketing, LinkedIn, SEO, and conversion — publish consistently in your own voice.
- 45 skills
Go To Market
The whole growth engine as one hire — content in your voice every day, marketing across every channel that fits, outbound that runs itself, partnerships that share your customer, and one honest weekly number that says what is working.
- 17 skills
Marketing
Positioning, demand, and the full channel menu — website and search, paid, creators and community, events and press, lifecycle email, launches, proof, and the analytics that say which of them actually earned the pipeline, adopted as one.
- 2 skills
Website and Landing Pages
The conversion layer. Every page gets judged by what it earns, one deliberate test runs at a time per surface, and pages that stop earning get killed or rewritten instead of quietly rotting.
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