Content & Communications
Writing, marketing, LinkedIn, SEO, and conversion — publish consistently in your own voice.
A complete content desk. Your Righthand learns your writing style, drafts posts and documents, runs your LinkedIn presence, applies marketing, SEO, and conversion-rate fundamentals, and handles the outbound comms — so publishing consistently stops depending on your free evenings.
What's in the pack.
8 skills, installed together — your Righthand arrives already equipped for the job.
Writing
Write prose across audiences & formats (blogs, LinkedIn, email, landing-page copy, memo). Also use when your user wants to define, refine, or teach you their writing style.
Onboarding Writing Style
Interview the user to create or refine an AI writing style guide. Use when the writing skill has no real style guide, when the user says "learn my voice" or "this does not sound like me", or when writing feedback should be turned into durable voice guidance.
- Gtm
Linkedin
Handles LinkedIn-based lead generation, prospecting, and engagement across three end-to-end pipelines: scraping LinkedIn post engagers and loading them into cold-email campaigns (Phantombuster + Apollo + Instantly), scaling personalized comment replies with browser automation, and structured multi-touch outreach via connection requests, sequenced messaging, and InMails. Use when the Righthand needs to load LinkedIn warm-prospect lists into email campaigns, run comment engagement at scale (replying to a competitor's post commenters with a lead magnet), or run a multi-touch LinkedIn outreach sequence. For broader marketing strategy see `marketing`; for general (non-LinkedIn) social posting see `marketing/Reference/social.md`; for prospect enrichment see `prospect-research-automation`; for outbound sequencing strategy see `hypothesis-driven-outbound`.
- Gtm
Marketing
Marketing strategy and execution across positioning, pricing, content, social, lead generation, paid acquisition, launches, and organic growth. Use when the user asks how to position the product against competitors, what to charge, what content strategy would work, how to design a LinkedIn or Twitter growth playbook, how to create a lead magnet, how to plan a launch, how to capitalize on a news cycle, or how to set up paid ads. Covers both strategic planning (problems to solve first, value articulation) and tactical execution (copywriting briefs, landing-page structure, audience targeting, campaign optimization). For organic search specifically see `seo`; for conversion-rate optimization of marketing surfaces see `cro`; for LinkedIn-specific outbound see `linkedin`; for competitor positioning research see `competitor-intelligence`; for general writing craft see `writing`.
- Gtm
Seo
SEO strategy across site audits, content production, schema markup, and programmatic content generation. Use when the user requests an SEO audit (crawlability, technical issues, on-page optimization), plans a content cluster around target keywords, adds schema/structured data to enable rich results, or builds programmatic SEO pages from a dataset or template. References Google Search Console, PageSpeed Insights, keyword tools (Keywords Everywhere, Ahrefs, SEMrush), and schema validators. For overall GTM strategy see `marketing`; for conversion of organic-traffic pages see `cro`; for competitor comparison pages targeting SEO see `competitor-intelligence`.
- Gtm
Cro
Conversion-rate optimization for web funnel surfaces — diagnosing and fixing low-performing forms, pages, paywalls, popups, and signup flows. Use when the user asks 'lift form completion rate', 'improve page conversion', 'design paywall messaging', 'reduce popup abandonment', 'diagnose signup friction', or wants to design an A/B test on any of these surfaces. Covers field reduction, CTA hierarchy, trust signals, mobile UX, and A/B-test design. For overall marketing strategy see `marketing`; for organic traffic to those pages see `seo`; for landing-page production (rather than optimization) see `marketing/Reference/landing-pages.md`.
- Communications
Sending Communications
Use whenever you need to send an outbound SMS, email, Slack message, or voice call from your own number/address. Your final response text is internal logging only — the ONLY way to talk to the outside world is the agent CLI.
- Productivity
Working With Documents
Anything to do with document files — sending them, receiving them, creating them from scratch, reading or extracting data from them, or editing them. Use when: (1) someone has attached a file to an email/SMS/Slack message and you need to download it with `agent download` to read or analyze its contents; (2) you're sending an email or MMS and need to attach a file (`agent email send --attachment …`, `agent sms send --media …`); (3) you've been asked to create a new spreadsheet, slide deck, PDF, business report, or proposal; (4) you need to extract text, tables, or data from a PDF or Excel file, or do spreadsheet work (formulas, pivots, charts); (5) you're editing existing document files (merging PDFs, OCR, password-protecting, format conversion). Covers PDFs, Excel/CSV, PowerPoint, general business documents, and attachment handling end-to-end. For documents that live inside Notion or Linear specifically, use `working-with-notion` or `working-with-linear` instead.
Hire a Righthand
ready for this job.
Pick Content & Communications at signup and your Righthand shows up with every skill in the pack already installed.