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Marketing
Content Performance
Use when judging what published content actually produced — scoring pieces and formats by pipeline (replies, DMs, meetings, signups) versus applause (likes, impressions), attributing meetings to pieces honestly, and ending every review with one double-down and one kill.
Part of these packs.
Skills travel in packs — pick one and your Righthand arrives already equipped with everything the job needs.
- 15 skills
Content
Everything the company says, in a voice people trust — the manager's posts and articles first, then the team's voices, customer stories, courses, video, and the repurposing that turns one idea into a week of content, adopted as one.
- 45 skills
Go To Market
The whole growth engine as one hire — content in your voice every day, marketing across every channel that fits, outbound that runs itself, partnerships that share your customer, and one honest weekly number that says what is working.
- 2 skills
Reviewing Content Performance
The honest scoreboard for content. Every piece is judged by the replies, DMs, meetings, and signups it produced, not the likes, and each week ends with one format to double down on and one to kill.
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