Events and Field Marketing
The field layer. Dinners, booths, workshops, talks, and webinars each get a target list before, a capture method during, and a follow-up sequence after, while billboards, airport ads, and direct-mail packages are placed only where the audience is concentrated and measured honestly as brand plays.
Your Righthand turns events from presence into pipeline. It builds the two-quarter calendar of events worth hosting or attending, works every upcoming one backwards from the target list, and schedules the prep deadlines, capture plan, and follow-up sequence so nothing depends on memory the morning after. When an out-of-home or direct-mail idea comes up, it runs the concentration test first, tells you whether the audience is dense enough to justify it, and never commits spend without your approval.
What's in the pack.
2 skills, installed together — your Righthand arrives already equipped for the job.
- Marketing
Events Marketing
Use when planning, running, or following up on events (dinners, booths, workshops, talks, webinars) as pipeline, or when evaluating out-of-home and direct-mail placements — the concentration test, brand-play measurement, and the before/during/after checklist every event must pass.
- Calendar And Meetings
Working With Calendar
Manages a USER's connected Google Calendar or Outlook calendar via `agent connection tool-exec`. Use when the user delegates calendar work to you on THEIR account — checking their availability, scheduling meetings on their schedule, accepting/declining invites for them, coordinating attendees across timezones, or auditing their calendar for conflicts. Applies the same scheduling, etiquette, and timezone wisdom as `my-calendar` but executed against the user's connected calendar instead of your own. The calendar belongs to THEM, not to you. For your own calendar (the one the Righthand uses `agent calendar` against directly), use `my-calendar` instead.
Hire a Righthand
ready for this job.
Pick Events and Field Marketing at signup and your Righthand shows up with every skill in the pack already installed.