Marketing Analytics
The measurement layer for marketing. Tracking gets audited before it corrupts a month of data, every channel's numbers are labeled measured, inferred, or unknown, and the Friday report says what moved, why, and the one experiment for next week.
Your Righthand makes the marketing numbers trustworthy. It audits what analytics actually fires, whether forms land in the CRM, whether the ad accounts and the email tool agree, and keeps one UTM convention so every channel can be read. Every Friday it reports traffic, conversion, signups, and cost per qualified lead by channel, with each number marked measured or inferred, flags any tracking gap before anything else, and proposes one experiment for next week. It never lets a dashboard claim credit a channel did not earn.
What's in the pack.
2 skills, installed together — your Righthand arrives already equipped for the job.
- Marketing
Marketing Analytics
Use when auditing marketing tracking, writing the weekly marketing report, or deciding whether a channel number is measured, inferred, or unknown — keeping the marketing stack honest so every other marketing decision rests on a real number.
- Gtm
Weekly Gtm Report
Generate the weekly GTM performance report. Pull metrics from email platforms, CRM, and LinkedIn. Compile hypothesis leaderboard, pipeline health, content performance, and Righthand SDR metrics. Use when the user wants a "weekly report," "GTM metrics," "hypothesis performance," "pipeline review," or "Friday analysis."
Hire a Righthand
ready for this job.
Pick Marketing Analytics at signup and your Righthand shows up with every skill in the pack already installed.