# How to use a Righthand with Google Ads

Use Righthand to prepare a Google Ads performance exception report without changing bids or budgets.

By Righthand Team · 2026-10-11

Source: https://www.righthand.ai/blog/how-to-use-righthand-with-google-ads

## Quick answer

Use Righthand to prepare a Google Ads performance exception report without changing bids or budgets. Preserve account currency and conversion definitions throughout the analysis.

Start with a reviewable deliverable, keeping Google Ads as the accepted home for its records. This guide uses an explicitly approved snapshot or browser read; it does not assume that every provider API action is exposed by your Righthand connection.

## Evidence and access

Google documents reporting through the Google Ads API. See the [official Google Ads reference](https://developers.google.com/google-ads/api/docs/reporting/overview). Provider capabilities and Righthand's available tools are separate checks.

Use the owner's named ad account, campaign export, metric definitions, and attribution window. Keep spend review separate from permission to modify campaigns. Verify the required tools and owner-approved scope through [Righthand integrations](/integrations); use the supplied packet when a native read is unavailable.

## Define the objects and authority

Include these fields in the working input: customer ID, campaign ID, date, cost units, currency, clicks, conversions, conversion action. These are the requested review columns, not a promise that every provider endpoint returns them under those exact names.

Reported conversion counts depend on the selected actions and window. Budget and attribution changes remain with the advertiser.

| Responsibility | Owner |
| --- | --- |
| Prepare source scope and access | Account owner |
| Organize evidence and proposed next steps | Righthand |
| Approve consequential changes | the advertising lead |

## Illustrative first-run brief

> Use the owner-provided Google Ads snapshot or approved read-only view. Review the supplied campaign report for the approved week. Flag spend without the configured conversion outcome and missing tracking fields. Do not pause campaigns or edit bids. Run once for the agreed sample, using America/Los_Angeles for the review deadline and preserving source timestamps separately. Return the draft in this conversation by Friday at 3 PM Pacific for the advertising lead to review. Include source references and missing fields. Do not write records, spend money, change permissions, or send external messages. Stop and report an unavailable source rather than substituting another account.

## Expected result and verification

A high-spend row becomes a tracking or campaign-review question, not a proven waste claim. Missing conversion data remains unknown.

Reconcile cost units and totals with the same account report and date window. Record the source cutoff, applied filters, and items excluded from the sample. The reviewer should be able to follow each consequential finding back to an original object. A well-written summary is not evidence that a proposed action happened. If a later write is authorized, verify its specific result separately before changing the task's status.


### Illustrative input and draft output

These synthetic entries show the requested review, not live account results or a provider field schema.

| Source item | Supplied observation | Draft conclusion |
| --- | --- | --- |
| Campaign A | Same window and definition | Comparable summary |
| Campaign B | Conversion setting changed | Annotate discontinuity |
| Campaign C | Currency differs | Separate monetary totals |

## Common failure and recovery

Currency or cost-unit mistakes can multiply apparent spend. Correct units from the source definition before calculating any recommendation.

If conversions are defined differently across exports, stop the ranking and ask the account owner to align definitions before comparing performance.

## FAQ

### What should the reviewer verify first?

Check account ID, currency, date range, conversion definition, and attribution window. A favorable ratio without comparable inputs is not a budget recommendation.

### How should a repeat run be scoped?

Preserve campaign IDs, currency, reporting dates, and conversion settings between runs. Annotate attribution changes and compare equivalent windows before proposing further investigation.

For connection and permission details, use [Righthand Docs](https://docs.righthand.ai). Review [Pricing](/pricing) alongside any separate provider charges before expanding the workflow.